Project Name: Aqualuna
Organizations to credit:
Aareas Interactive Inc.
Brandon Communications Inc.
II BY IV DESIGN
Kirkor Architects & Planners
The Brand Factory
Aqualuna is the fourth and final remarkable installment of the Bayside Toronto community by Hines Tridel. This ultra-luxurious community represents Waterfront Toronto’s single largest revitalization endeavour along the city’s inner harbour and is destined to become the premier waterfront address in the city.
Planning and Design, Quality and Innovation:
Anchoring the eastern edge of the Bayside Toronto development, Aqualuna’s spectacular lakeside location boasts water on two sides and is the pinnacle of Luxury by the Lake. Two twisted towers with uniquely scalloped terraces and balconies and a valley between them are the hallmark of the building design at Aqualuna. The playful, yet practical, aesthetic of the balconies up and down the towers’ façade gives the building a unique identity, creating an impression of constant movement bringing life to the architecture and make reference to waves and the water on Lake Ontario.
Thoughtfully conceived by internationally-acclaimed Danish architects 3XN, the strikingly distinctive architecture – with two tower peaks that twist slightly outwards creating two fronts facing the water – is designed to maximize water views from both the residential suites and shared amenity spaces.
Tridel felt a responsibility to demonstrate a high standard of architecture and sustainable responsibility on this site. Aqualuna is designed to make an architectural impact on the waterfront, but also to benefit the urban environment and be a good neighbour. The design of the two twisting buildings and valley in the centre, minimizes any blockages of light or sightlines from Aquabella and other buildings on Merchant’s Wharf, as well as allows more daylight at street level, enhancing the experience of being outdoors on the promenade in front of Aqualuna.
Creating urban spaces that are active, safe and relate to the human scale is important to the project. Outdoor living spaces and active ground floor facades - including a retail promenade at the base and a community centre for the neighbourhood- contribute to the animation of the streets and the waterfront Promenade along Merchants’ Wharf, Parliament Slip Marina and the rest of the Bayside Toronto community.
The language of the architecture was the driver behind II BY IV Design’s vision for the interiors, reflecting the fluid, monochromatic exterior tones and theme of undulating waves in the materiality and colouration of the indoor spaces. The light colour palette, natural stone materials, contemporary furnishings, and exquisite custom detailing work in harmony to deliver a quiet sophistication and understated elegance throughout.
Aqualuna’s two well-appointed lobbies and sixth -floor indoor and outdoor amenity spaces are a reflection of timeless design using custom fixtures, sculptural contemporary furniture pieces, natural textures and warmth, providing an overall feel of luxury. Additionally, a thoughtfully-curated art program expands throughout the lobby and amenity spaces, drawing inspiration from Canadian talent.
A range of amenities including a fully-equipped gym, spacious party room, private dining room and glimmering outdoor pool serve to elevate the everyday to the extraordinary at Aqulauna.
The hallmark of Aqualuna’s architectural design, its generous terraces allow for extraordinary outdoor space, ideal for relaxation or entertaining. Residents can take in unobstructed lake views from anywhere in their homes whether it be the comfort of the bath, living room, or savour the private balcony off their bedroom.
Spacious, open layouts make the most of the natural light streaming in through floor to ceiling windows, while thoughtful design maximizes the resplendent panoramic views. Each sophisticated suite is complete with premium features and finishes and expansive outdoor space. The most luxurious suites include luxuries like multiple walk-in closets, his and hers ensuites, elevators, walk-in pantries, family rooms, wall ovens, wine fridges, and more.
Toronto’s emerging downtown waterfront at Bayside will be a community in its own right in the heart of a trendy, up-and-coming Toronto neighbourhood surrounded by great places to explore, enjoy, and unwind.
Spend weekends at the St. Lawrence Market, Distillery District, or Sugar Beach
Stop for a morning coffee right on Merchants’ Wharf, soak up the sun at Sugar Beach, shop at St. Lawrence Market, explore the Distillery District, or take in the sights and delights along Queens Quay. From boat tours to outdoor movies and kayak rentals, there’s just something different about life on the water’s edge.
Minutes away from Toronto’s transit epicentre, Union station, residents can go anywhere with convenient access to TTC, GO Transit, VIA, or anywhere in the world via the new UP Express to Pearson Airport.
Bayside is also adjacent to the Portlands and Quayside, two other waterfront communities undergoing a massive revitalization, which together with bayside will see a complete transformation of the eastern Toronto waterfront. Aqualuna borders Quayside, the future home of Alphabet’s Sidewalk Toronto, one of the world’s first “smart neighbourhoods”, and the revitalized Port Lands, soon to be transformed into an oasis of parks and trails connecting to downtown’s core.
Aqualuna is pursuing Platinum LEED® (Leadership in Energy and Environmental Design) certification. From storm water cisterns dedicated to landscaping, to low-flow and energy-efficient appliances and fixtures, and eco-friendly or recycled building materials – we thought of everything to put sustainability first. The Bayside Toronto community will be pursuing a LEED Gold Neighbourhood certification, conforming with Waterfront Toronto’s Mandatory Green Building Requirements.
Aqualuna will feature Tridel Connect – innovative smart home technology that makes everyday living simpler. From convenient security features to hands-free entry and efficient parcel delivery, we’re bringing it all together for a better living experience.
Additionally, Aqualuna will utilize Beanfield Metroconnect 100% fibre-to-the-home technology, as part of the Bayside Toronto network which will become home to one of the seven most sophisticated “Intelligent Community” enterprises in the world. In a more-connected world, the ultra-high speed fibre-optic network will deliver 100 megabit internet downloading and uploading capabilities for residential and commercial customers, meaning bandwidth-intensive applications like HD video, gaming, large media files are handled with ease. Aqualuna is built for the innovations of today and prepared for those of tomorrow.
Marketing Campaign/Alignment with Target Market:
With panoramic views of the city and lake and expansive balconies and terraces, Aqualuna offers an upscale lifestyle at Bayside Toronto unlike any other – hence the tagline: Luxury by the Lake. Targeted to a highly affluent audience – both buyers and investors alike – Aqualuna’s unique waterside lifestyle features brilliantly appointed interiors, breathtaking vistas, and spacious layouts. Offering the best nature-infused scenery of cottage living plus all the luxuries, comforts, and amenities of urban living, Aqualuna positioned itself as a premier lakeside lifestyle, unmatched anywhere else in Toronto.
We designed three unique suite collections at AQUALUNA to customize to market needs:
• Urban Collection: 821 to 1,023 sq. ft. - For professionals or young couples looking for a community close to the lake, parks, boardwalk, retail and work in downtown Toronto, all in one. $ 800K to $ 999K
• Lakeside Collection: 1,222 to 2,290 sq. ft. - Spacious two bedroom plus den suites with oversized balconies and terraces, that attract buyers looking for homes on the lake, in downtown Toronto $ 1.475M to $ 3.25M
• Terrace Collection: 1,706 to 4,622 sq. ft. – One of a kind, home sized luxury condominium suites with large terrace(s); appealing to “smart sizing” audiences moving from detached homes looking for resort-style living, with a proximity to the business centre of Toronto and a Luxury by the Lake experience. $3 to $8.8 million
In order to demonstrate this unique luxury lifestyle, Aqualuna’s overall marketing campaign featured exterior lakeside renderings with compelling surrealist scenes, in the key brand colours of orange and blue. Combining an eye-catching registration page with an email marketing campaign, display ads, social media posts, print ads in key local magazines and newspapers, outdoor billboards, a brochure, virtual reality demonstration, and a video, the Aqualuna overall marketing campaign succeeded in breaking through the media landscape and capturing the attention of its high-end affluent audience, wherever and whenever they were, indoors and out.
As a thread throughout the campaign, stylishly posed men and women, dressed all in orange, float, posed, underwater in an indoor scene. Surrounded by water-related visuals like orange starfish and goldfish, Aqualuna’s key visual might have been dreamt up by the mind of Salvador Dali.
Differentiating itself from its competition, the surrealist overall marketing campaign was successful in building excitement amongst our elite audience and using its colours and eye-catching imagery to paint an aspirational way of life.
The overall Aqualuna campaign has been extremely successful. Selling from the on-site sales centre, diligent Sales and Marketing efforts have contributed to over 70% of suites at Aqualuna being sold since its launch in June 2018. These sales figures are remarkable in a short time, considering the luxurious price point of these waterfront homes. With an average selling price of over $2milion, Aqualuna is the highest priced condominium selling on the Toronto Waterfront, nearly double the price per foot of its competition in the area. Despite this challenge, Aqualuna represents Luxury by the Lake, with architecture, design and a lifestyle that cannot be beat. 77 of the suites sold were above $1 million, including a $6 million and a $7.5 million penthouse suite, contributing to an overall sales revenue of over $250 million.